Selasa, 04 Februari 2014

[M463.Ebook] PDF Download Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

PDF Download Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

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Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp



Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

PDF Download Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

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Winning E-Learning Proposals: The Art of Development and Delivery, by Karl M Kapp

Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Delivery is the book your competitors don't want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling "themes" that will make your e-learning proposal unique, effective, exciting, and - most importantly - a winner.Key FeaturesProvides practical tips and techniques for conceptualizing winning ideas, writing winning proposals, and staging winning presentationsDelineates the ten steps in the E-Learning Business Acquisition Process and illustrates how to make significant profits in the competitive e-learning industry using Kapp's proven methods for effective proposalsCovers e-learning standards, certifications, budget concerns, ROI, legal considerations, and project managementDemonstrates how to win business from organizations that need e-learning to solve their problems and make a solid business case to internally sell e-learning to top executivesIncludes checklists, actual examples from successful e-learning proposals, and real cases where these methods have led to success

  • Sales Rank: #2055175 in Books
  • Brand: Brand: J Ross Pub
  • Published on: 2004-05-17
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.46" h x 1.03" w x 5.96" l, 1.33 pounds
  • Binding: Hardcover
  • 368 pages
Features
  • Used Book in Good Condition

About the Author
Karl M. Kapp, Ed.D., CFPIM, CIRM, is a leading expert in the field of e-learning, Assistant Director of the well-known and prestigious Institute for Interactive Technologies and Associate Professor at Bloomsburg University, where he teaches classes on writing winning e-learning proposals. Dr. Kapp earned his doctorate of education in Instructional Technology from the University of Pittsburgh. He is an experienced practitioner and consultant on retainer with several e-learning software firms and is the software editor of the trade magazine APICS -The Performance Advantage. Dr. Kapp has hundreds of published articles to his credit and has published several successful books. He is a popular speaker at both national and international learning conferences.

Most helpful customer reviews

0 of 0 people found the following review helpful.
One of a kind
By Scott Switzer
If you are interested in how to create solid proposals for an eLearning bid, this book is one of few that cover that topic. It has been a nice addition to my library.

3 of 3 people found the following review helpful.
Great ready-reference & guide
By divjot
The book details each of the steps involved in responding to an RFP. From analyzing the RFP, researching and preparing the written proposal, its submission and finally presenting it to your potential client.
The book is very practical in its structure - a chapter dedicated to each section of a proposal. Chapters begin with 'Why this section is needed' which provides a complete rationale for including that section in your proposal. For most of us on the team who were new to proposal writing, this was helpful in developing an appreciation and correct orientation to the proposal writing process. This is followed by a detailing of what content should, and more importantly should not, go into the section. Finally there are examples culled from RFP's. The examples, both good and bad, were a great springboard to begin writing our own proposal.
I would draw special attention to the 'Defining the Problem' chapter. Following the 'Requirements Matrix' the 'Thought Provoking Questions' and included sample 'Problem Definition Worksheet' helped us identify and home in on the 'problem'. This is perhaps by far the most critical aspect of the proposal writing process. I would suggest taking this chapter seriously.
At another level, having the book around cut short many debates and disagreements within the team about how to go about a certain issue. It helped us stay focused.
On the whole this book is a very practical guide to complete the task at hand. I recommend it highly.

2 of 2 people found the following review helpful.
...and writing E-Learning Proposals
By Clark Aldrich
I cannot imagine WRITING an e-learning proposal of any kind without reading this knowledgeable book. The relationship between implementing enterprise and vendor is the fulcrum of a effective program, and this book will increase the odds of success, not just in finding the right partner and structuring the right arrangement, but rolling out the right work.
I also like how honest Kapp is in dealing with the fact that, while meeting the customers' needs is paramount, that does not mean the customer is always right.

See all 5 customer reviews...

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