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Fashion by Design, by Janice G. Ellinwood
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Fashion by Design explores the elements and principles of design as they relate to fashion. By evaluating the best examples from early through contemporary fashion design, students will develop the eye of the fashion designer in order to identify and understand how to manipulate the elements and principles of design. The objective is for design students to use these guidelines not to simply develop an appreciation of aesthetics but to execute an aesthetically pleasing garment design. Each chapter includes hands-on projects with step-by-step instructions related to the element or principle discussed in that chapter. The theory in the book originates from the Bauhaus school of art, while also drawing from sources on aesthetics in the field of clothing and textiles.
- Sales Rank: #232826 in Books
- Brand: Brand: Fairchild Pubns
- Published on: 2010-11-15
- Released on: 2010-11-15
- Original language: English
- Number of items: 1
- Dimensions: 10.83" h x .83" w x 8.20" l, 2.64 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
About the Author
Janice G. Ellinwood is a Professor of Fine and Applied Arts at Marymount University where she has been Department Chair of Art, Fashion Design, and Fashion Merchandising for more than 20 years, while teaching fashion design and illustration.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Bauhaus Intro to Design
By S. Yu
This book introduces the student to design using a theory of design developed by the Bauhaus school in the early 20th century, and conceiving of design as both a product and a process. The Bauhaus school sought to develop a theory of aesthetics appropriate for the modern age. The general approach is then used to apply to fashion design in particular, illustrating how Bauhaus principles can apply to fashion.
Organization is subdivided into the elements and principles of design. The eight elements (line, shape, form, space, light, color, texture, and pattern) are treated separately, some with their own chapter. Then the five principles by which the fashion designer organizes the elements (balance, emphasis, rhythm, proportion, and unity) are treated.
For each element or principle, major concepts, historical trends, and designers noted for that particular element or principle are highlighted. For example, in the section on color, readers are introduced to the color spectrum and different color wheels, light and dark colors, opposition theory, color as it relates to season and industry, types of dyes, etc.
Each of these topics could be explored much more in depth, but only the major ideas are highlighted. Finally, the book approaches all of its topics with three aspects of design in mind: aesthetic aspect (for instance how pattern draws the eye), structural aspect (for instance how the choice of materials support design elements), and functional aspect (for instance how it allows the wearer to move comfortably), with the focus being on aesthetic and structural aspects.
Some drawbacks of the book to me as a layperson- sometimes, new terms were introduced without being explained. For example she writes "there are many types of knitting such as x, y, z, and q" and then these terms are included in the vocabulary section at the end of each chapter. However, if I actually wanted to know what the difference was, I would have to look it up. To be fair it would be a substantially longer book if everything were fully explained.
The biggest drawback was that there did not seem to be any treatment of male fashion. I became interested in fashion through /r/malefashionadvice on reddit. I realized I did not understand any of the terms being discussed on there, so I chose this book. Unfortunately the focus was all on womens' dresses. I understand this may be the focus for fashion designers, however I am still looking for a similar book from a broader perspective. In a similar vein, almost all of the models were conventionally attractive young white women. And once again, from a fashion designer's perspective, perhaps this is all he or she cares about-- one of the designers highlighted, it was even mentioned she never designed dresses for herself because she considered herself too ugly. Others used muses. But from a layperson's perspective, people come in all shapes, sizes and colors and it seems to me that we imperfect ones are those that need fashion the most.
When I finished the book I went outside and tried to apply the principles taught in the book (such as emphasis and rhythm) to what I saw people wearing outside. What I noticed was that for many people, the emphasis in their outfits was not part of the garments themselves but some accessory -- for example, a handbag or a pair of glasses, or a hat. That made me realize this book did not really discuss a person's entire "look" but only the garment itself.
Overall I'm giving this four stars because I think basic concepts and principles are most important and the book covered this by far. But I am still looking for a similar book that goes into greater detail and covers a wider range of needs more from the consumer perspective. If anyone has any recommendations, please leave them in the comments. Thanks
7 of 10 people found the following review helpful.
gorgeous and informative
By L. Callahan
Fashion by Design provides historical context for design theory and evolution. The illustrations are absolutely gorgeous and clarify the discussion of design elements and principles. Anyone progressing through this book cannot help but develop a more artistic eye, honing his or her own design abilities. Projects outlined at the end of each chapter enable the student or individual reader to practice employing specific elements and principles. In addition, profiles of designers give insight into their artistic thinking and inspiration sources.
I can't imagine a more important book for the aspiring fashion designer.
0 of 0 people found the following review helpful.
Great!
By Jenny
Thanks! Book was in excellent condition and I looked it very much. I would recommend it to anyone and the price was great!
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